To contact Hey Mel! Communication & Training visit: https://www.heymelcomms.training/
Recorded Wednesday, October 14, 2020
We were honoured to have Nigel Harris join us at our October Digital For Good Meetup. Nigel shared from his wealth of fundraising experience on the topic of ‘Fundraising Leadership’.
Download the slides here
Our special guests Bec Fitzpatrick and Jen York from Storyflight share with us on writing for impact covering the following:
- Understanding your target audience, and uncovering your UVP and key messaging
- Understanding how content strategy and conversion principles can be integrated into nonprofit communications
- Integrating your print and digital communications to maximise impact
- The importance of demonstrating impact through storytelling
- Engaging your audience with the right brand voice and tone, including writing for accessibility and inclusivity
- Using communications to nurture the customer journey.
To contact Bec and Jen from Storyflight head to their website www.storyflight.com.au
There isn’t anything quite as powerful in your nonprofit as your data, and yet nothing can be as frustrating to work with!
If you haven’t heard of KonMari, it is a popular home organising method by Japanese consultant Marie Kondo. She has written four books on organising and has a popular Netflix series, it’s worth checking out. Marie’s method involves systematically organising by categories e.g. clothing, books, papers, komono (miscellaneous) and sentimental items.
When it comes to organising and storing your data we can learn a lot from this approach of working systematically. The daunting task of organising data is about asking the right questions and stepping out the process into chunks of work.
Asking the right questions is a great place to start, here are just a few questions included in my spreadsheet to get you started:
- How is my data currently managed or stored? E.g. spreadsheet, CRM, marketing platform, fundraising platform etc
- What is the cause of frustration?
- Do I need to see a complete picture of this data segment? E.g. does this data interact with other segments or stand alone?
- What is the priority of getting this data sorted?
- How realistic am I on timeframes and resources to get this completed?
I’ve created a spreadsheet that can help you to start planning out the organisation and migration of your data. It’s not comprehensive, but it’s a great place to start. Let me know what you think and if there’s anything you think would be useful to add.
When I think of what it’s like to work in digital marketing with limited time and budgets, juggling multiple goals and campaigns and a whole lot of content to push out, I think of the analogy of mending fishing nets.
This is a little graphic to get you looking at your digital marketing strategy and activities and see how you can mend your processes to focus on landing that ‘digital fish’.
If you’d like to talk about your digital strategy or require some assistance, I’d love to connect.