Writing For Impact with Storyflight

Our special guests Bec Fitzpatrick and Jen York from Storyflight share with us on writing for impact covering the following:

  • Understanding your target audience, and uncovering your UVP and key messaging
  • Understanding how content strategy and conversion principles can be integrated into nonprofit communications
  • Integrating your print and digital communications to maximise impact
  • The importance of demonstrating impact through storytelling
  • Engaging your audience with the right brand voice and tone, including writing for accessibility and inclusivity
  • Using communications to nurture the customer journey.

To contact Bec and Jen from Storyflight head to their website www.storyflight.com.au

Download the slides

Writing for Impact