Our special guests Bec Fitzpatrick and Jen York from Storyflight share with us on writing for impact covering the following:
- Understanding your target audience, and uncovering your UVP and key messaging
- Understanding how content strategy and conversion principles can be integrated into nonprofit communications
- Integrating your print and digital communications to maximise impact
- The importance of demonstrating impact through storytelling
- Engaging your audience with the right brand voice and tone, including writing for accessibility and inclusivity
- Using communications to nurture the customer journey.
To contact Bec and Jen from Storyflight head to their website www.storyflight.com.au